A car show in the Saudi capital is drawing in many women, who from next month will be allowed to drive in the kingdom as part of Crown Prince Mohammed bin Salman’s modernization plans.
The event also attracted banks ready to offer financing for women buyers.
The royal decree will end a conservative tradition seen by activists as an emblem of the Muslim kingdom’s repression of women.
The decision could change the lifestyles of millions of women. About 10 million women over the age of 20 live in Saudi Arabia, a number that includes foreigners, though it may take years for women drivers to be a major presence on roads.
While the decree could save families money and encourage women to seek jobs, it could also be bad for one class of employee - the chauffeurs who traditionally ferry women around town.