Leeds integrated agency Jump has created a launch film for a speciality coffee producer based in Yemen.
Dubai-based Sabcomeed aims to not only export coffee from Yemen, but also to improve farmers’ conditions and make a positive impact on the environment in the country.
The film, made in collaboration with Yemen-based Comra Films, highlights the country’s coffee growing heritage and touches on its recent struggles.
Jump ’s Creative Director, Larner Caleb, said: “Our client wanted to shine a light on the far-reaching journey Yemeni coffee has taken so far––one that currently contrasts hugely with the plight of the country’s people and the restrictions placed on them.
“So for us, a very strong brand purpose around conscious consumerism made for a truly meaningful story to tell the world.”
Jump Agency is based in Leeds and has clients including Asda Money, Co-op Insurance, Q Hotels, Sabcomeed and Ria.